For the Press
Editorial Coverage, Welcomed.
Lux Monsters welcomes editorial coverage from journalists, editors, and cultural critics. Write to the address below and you will receive a reply within 48 hours. Press samples, interview requests, and feature proposals are reviewed personally by the founder.
Media Kit
Download the Full Press Package
Everything you need to cover the brand in one archive. High-resolution product photography, founder portraits, the brand story, full product sheets, and logo variants in vector and raster formats.
Product Photography
High-resolution product images across all Edition 01 pieces
Founder Portraits
Studio and atelier portraits of Federico, print-ready resolution
Brand Story
Long and short-form brand narrative for editorial context
Product Sheets
Spec sheets for every piece including materials and pricing
Logo Variants
SVG, PNG, EPS in dark, light, and monochrome versions
Usage Guidelines
Color palette, typography, and safe-area rules
Brand Narrative
Press-Ready Boilerplate
The paragraph below is cleared for editorial use. You may lift it verbatim for reviews, round-ups, and short features.
Lux Monsters is a Paris-founded designer collectible house that applies fine jewelry standards to a category the luxury industry has ignored. Founded in 2026 by Federico, a Florence-trained jeweler with a decade of atelier work across Milan and Paris, the brand produces numbered editions of sculpted creatures built from solid 18K gold, Burmese rubies, Ceylon sapphires, Colombian emeralds, and ethically sourced diamonds.
The market Lux Monsters enters is well understood. Pop Mart democratized the designer toy at vinyl scale. KAWS lifted the category into galleries with editions of thousands. BE@RBRICK made the bear silhouette a global fashion signifier. None of them build in precious metals. None of them set real stones. Lux Monsters occupies the tier above, where every piece is investment-grade and every edition caps at 50.
Edition 01 launches with twelve characters across three price points from EUR 1,500 to EUR 4,000. Each piece ships with a hand-signed certificate of authenticity, an embedded NFC chip, and a lifetime entry in the brand's private provenance ledger. Production runs from the house's Paris atelier. A new edition releases every two months.
Founder portrait
Founder
Federico
Federico trained as a jeweler in Florence before spending a decade inside Milanese and Parisian ateliers, working across bespoke high jewelry and serialized fine pieces for houses that do not advertise their craftsmen. He founded Lux Monsters in 2026 after realizing the designer toy market, for all its cultural weight, had no luxury tier. Vinyl dominated the top end. Gold was absent.
His approach treats each creature as a jewelry commission with a character brief attached. Gem selection precedes modeling. Every setting is walked through under a loupe before it is signed off. The house is small by design and intends to stay that way.
Federico is available for interviews in English, Italian and French.
Fast Facts
At a Glance
Founded
2026
Headquarters
Paris
Edition 01
50 pieces total
Materials
18K gold, precious gems
Price Range
EUR 1,500 to 4,000
Edition Cadence
Every two months
Press Contact
Write Directly
Every message is read by the founder. Interview requests, feature proposals, review samples, and factual corrections all come to the same inbox.
press@luxmonsters.comResponse within 48 hours, guaranteed
Featured In
Coming Soon
The brand is in pre-launch. The publications below are on the outreach list for Edition 01 coverage. This grid updates as features are confirmed.
Pending: Hypebeast
Pending: Robb Report
Pending: Hodinkee
Pending: Wallpaper
Pending: Monocle
Pending: Luxury Daily
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